The Growth Bully €9 · VAT included · one-email refund, 30 days
For Malta & EU business owners who pay for leads

You pay for leads. Half of them swear they never enquired.

They did enquire. Your reply landed nine hours later, after someone faster had already won them. That's a leak on the path from ad to paying customer, and it's rarely the only one. The question is never whether you're leaking. It's how much.

The Lead Leak Audit System gets you one thing: your Leak Number. By the end of one afternoon you know the exact euro figure your enquiries leak every month, and the first fix that recovers the biggest piece of it. Fifteen minutes in, your biggest leak has a name. Guaranteed, or your €9 back.

Get your Leak Number for €9

€9 now · VAT included · €24.99 from [D29 DATE] · instant access

€9 · one-email refund · 30 days

The 15-Minute Guarantee: if the first 15 minutes don't name a leak you didn't know about, one email gets your €9 back. No questions, no forms, no "can I ask why". Refunded within 24 hours, up to 30 days after you buy.

Before I tell you anything else about what this is, let me ask you a few questions about your business.

First question: what do you run?

Kitchen fitters, estate agents, clinics, designers, restaurants. Same five decisions, different leaks.

Trades and home services 5 minutes

The callback window that wins the job. A lead fills your form at 10:14; the call back happens "when someone's free", hours later, and by then another outfit has answered and booked the visit. Winning trades attempt a call inside 5 minutes in business hours. Quote-to-won typically runs 30 to 50%, and same-week quotes with a scheduled follow-up sit at the top of that range. The typical biggest leak here isn't the ads. It's the reply.

Typical pattern, illustrative. Ranges from published industry benchmarks (some derived from adjacent categories), not promises. Your audit uses your numbers.

Second question: how long does a new enquiry sit before someone replies? If you just had to guess, this next part is for you.

The quiet dread of not knowing ends here. That bottom line is a Leak Number. Yours is what you're holding at the end of one afternoon, built from your own figures. If you're still guessing in six months, nothing about that number gets better on its own.

Last question: what would you change, if you could?

From "enquiries come in and vanish" to your Leak Number, tonight.

You know how money drains out of the path from ad to customer every month and you can't point to the stage doing the damage? Three pillars take you from that to your Leak Number: find every leak, price every leak, fix the biggest one first. It's the exact audit my agency charges €397 to run, rebuilt for you to run yourself, with eight worksheets inside doing the heavy lifting.

Pillar 1 · Find

The Leak Finder

You get the Leak Finder, the 15-minute triage plus four scored audits behind it, because you can't price a leak you haven't found. Fifteen minutes in, your biggest leak has a name; the four audits behind it surface the rest. A red, amber or green verdict on each of the five decisions every buyer makes, instead of staring at an ad account wondering which part is broken. That's the raw material your Leak Number is built from.

Make sense so far? You already know which stage you'd bet on. This confirms it or corrects it, in writing.

Pillar 2 · Price

The Leak Ledger

You get the Leak Ledger because this is where your Leak Number appears. Every leak the Finder named gets a euro-per-month figure, and those figures add up to the one number this whole afternoon exists to produce: what your enquiries leak every month, in euros. The Lead Leak Score out of 100 rides along as the health reading. "I think we're losing money" becomes "we leak €3,030 a month, and €1,260 of it is the follow-up" (illustrative), and sentences like that get acted on.

Still with me? You said slow replies looked like the problem. This is the part that catches them and puts a number on the damage.

Pillar 3 · Fix

The 30-Day Fix Plan

You get the 30-Day Fix Plan, with twelve fix recipes and seven copy-paste AI prompts, because a Leak Number without a fix is just a more precise way to feel bad. The plan starts with the first fix that recovers the biggest piece of your Number, and you ignore the rest until it's done, instead of tinkering with whatever looks easiest. That's how the Number starts shrinking inside 30 days.

One fix at a time, biggest euro recovery first. Can you see what that does to your next 30 days? That's the whole point of the plan.

And you're not alone in it. Reply to any email in the system and I read it myself. There's an optional paid next step for owners who want expert eyes on their results; most buyers never take it, and the system is complete without it.

No mystery box

Here is exactly what lands in your inbox.

These are real pages from the actual workbook, not mockups. You work through scored worksheets, they feed the Leak Ledger, the Ledger feeds your 30-day plan. That's the machine.

  • 8 scored worksheets
  • 1 Leak Ledger + your Score /100
  • 1 30-day fix plan
  • 12 fix recipes
  • 7 AI prompts
  • 9 short videos
  • Notion system + fillable PDF
The method, on real accounts

This isn't theory. It's what we run for paying clients.

Every figure below is a verified result from a real client account, anonymised. No stock photos, no invented quotes. Reviews from buyers running the system themselves get added after launch, once they exist.

  • Retainer agency, not a course business
  • 20+ client accounts under management
  • 5.0 Google rating
  • Energy, insurance, hospitality, retail, food, home services, B2B
  • This audit runs before we touch a single campaign
Pending final approval ~10x
Malta pest-control account: roughly €1,000 in, about €10,000 back in the launch month, first sales tracked inside 24 hours.
Verified client result · anonymised
Pending final approval €0.16
Insurance client's average cost per click, against the €1 to €3 the sector normally pays. The audit found the waste before the budget did.
Verified client result · anonymised
Pending final approval €5.28
Malta solar and energy client: 1,305 leads at €5.28 blended cost per lead across a five-month run.
Verified client result · anonymised
Pending final approval 6.14x
Malta e-commerce retailer: return in the best month after a rebuild that started with an audit, not a budget increase.
Verified client result · anonymised
Pending final approval €0.07
Artisan bakery: cost per landing-page visit, first conversation to live campaign in nine days.
Verified client result · anonymised
Pending final approval 10.59%
Malta jeweller: Google Ads conversion rate against an industry average of 2 to 4%. The difference was the diagnosis pass before launch.
Verified client result · anonymised
Pending final approval 9.5%
Renewable energy company: landing pages converting at 9.5% on a 6.2% CTR, across a seven-month campaign serving 1.2 million impressions. The leak was the page, not the ads.
Verified client result · anonymised
Pending final approval €0.12
Malta hospitality brand: cost per link click, with the owner able to see exactly where the budget goes each month.
Verified client result · anonymised
Pending final approval 1 to 2 calls
B2B software client: sales cycle compressed from 3 to 4 months of chasing to 1 to 2 calls. The leak was in the follow-up, not the offer.
Verified client result · anonymised
Pending final approval 270%
Energy retailer's e-commerce campaign: return on investment, measured, not estimated.
Verified client result · anonymised

These are agency-client results and they prove the method. They are not product-buyer results; the founding cohort will provide those, and they'll be published here once they're real.

Buyer ratings and reviews (collected via Senja) will appear here after launch. Until real buyers have rated the system, this space stays empty on purpose.
The value check

If one afternoon hands you your Leak Number and the first fix that shrinks it, is that worth €9?

The outcome Your Leak Number, tonight

The exact euro figure your enquiries leak every month, plus the first fix that recovers the biggest piece. No more guessing.

Why believe it The same method we run on 20+ real client accounts

This is our working audit, productised. Not a theory written for a launch.

How fast Biggest leak named in 15 minutes

Guaranteed, and it's the refund trigger. The full Number takes one afternoon.

How much work One afternoon, or two sittings

Worksheets with scoring built in, plus AI prompts that do the heavy reading.

How owners usually find their leaksWhat it costs
Guessing and changing one thing at a timeMonths, plus the ad budget the leaks keep eating
An agency audit like ours, done for you€397
This system: the same method, you bring the labour€9

The Lead Leak Audit System gets you one thing: your Leak Number. By the end of one afternoon you know the exact euro figure your enquiries leak every month, and the first fix that recovers the biggest piece of it. Fifteen minutes in, your biggest leak has a name. Guaranteed, or your €9 back.

Do you feel like this is what you've been looking for? Then here is the maths. One price, one real date, no games. The deadline is enforced in the checkout platform itself, and this page gets edited when it passes.

One system, one price
€9

Launch price until [D28 DATE] at 23:59 CET. Becomes €24.99 on [D29 DATE], permanently. VAT included. Everything included: the full system, all updates, nothing held back.

€9 on purpose: the price is not the business model. It filters for owners who act.

It's the same method behind the audit we charge €397 to run done-for-you. Here, you bring the labour.

Get your Leak Number for €9

€9 now · €24.99 from [D29 DATE] · VAT included · instant access

€9 · one-email refund · 30 days

Why can I guarantee it this hard? Because I know what the first 15 minutes show you. I've watched it on real client accounts for years; the only question is which leak yours names first.

Fit check

Built for owners. Not for agencies.

This is for you if:

  • You run a real business: a trade or home-services outfit, an estate agency, a design studio, a clinic, a restaurant, an online shop
  • You spend real money on marketing, you suspect enquiries are leaking somewhere, and it's been that way longer than you'd like to admit
  • You want a diagnosis you can act on yourself or hand to whoever you hire next

Not for you if:

  • You're an agency or consultant. It's written for owners, in owner language
  • You're pre-revenue with nothing to audit yet
  • You want someone to fix the leaks for you. That's a service, not a €9 product

A note for the Malta owners: in a market this size, everyone knows everyone and referrals carry real weight. A leaking enquiry path costs you twice here, the enquiry you paid for and the word of mouth that enquiry would have carried. The method works anywhere with euros; in Malta the leaks just echo louder.

Stephen Ellul, founder of The Growth Bully

Stephen Ellul

Malta agency, real client accounts, real payroll. I founded The Growth Bully, a retainer growth agency in Malta. This is the audit we run on live client accounts before touching a single campaign, and I'm the one reading the refund inbox.

linkedin.com/in/stephen-ellul

The 15-Minute Guarantee

If the first 15 minutes don't name a leak you didn't know about, one email gets your €9 back. No questions, no forms, no "can I ask why". Refunded within 24 hours, up to 30 days after you buy.

If you've bought marketing PDFs that went nowhere, skepticism is the correct response. So this one carries the fastest refund trigger in marketing, and I can only offer it because I know what the first 15 minutes show you: I've watched this method name the leak on real client accounts for years. I'm the one reading the refund inbox. The risk math: you risk 15 minutes and €9. Your Leak Number is costing you real money every month either way.

Early results from the founding cohort will be published here once they're real. No invented testimonials in the meantime.
Quick questions

Before you decide.

Why is it only €9?

Two reasons. It's launch: €9 is the launch price, and it becomes €24.99 on [D29 DATE], permanently. And it's €9 on purpose: the price is not the business model, it filters for owners who act. Even the permanent price is a fraction of the €397 we charge to run this done-for-you, because here you bring the labour.

Is this really a pitch for your agency?

Partly, and I'd rather tell you than have you find out. The product is complete on its own: full diagnosis, euro costs, fix plan, nothing held back. There's an optional paid next step for people who want expert eyes on their results. Most buyers never take it, and you lose nothing by ignoring it.

Will this work for my industry?

The five decisions every buyer makes are the same in every industry. We've run this method on energy companies, insurers, bakeries, retailers and B2B services, and the framework held every time. If you spend money to get enquiries and some of those enquiries become customers, it's auditable.

How long does it take?

The Leak Finder takes 15 minutes and gives you your biggest leak. The full system, all five audits plus the Leak Ledger and your 30-Day Fix Plan, takes one focused afternoon. It's a working session, not a course you "get around to."

What if I don't run ads?

Still useful, with one caveat: seven of the eight modules apply to any enquiry path, including organic and referral enquiries. Only the Traffic Leak Audit assumes you're paying for traffic somewhere.

What's the refund policy, exactly?

If the first 15 minutes don't name a leak you didn't know about, one email gets your €9 back. No questions, no forms, no "can I ask why". Refunded within 24 hours, up to 30 days after you buy. That's the whole policy.

The six-month question

If nothing changes, where is your marketing in six months? Same leaks. Six more months of paying for them.

The other road is one afternoon: your Leak Number in euros per month, and a plan that starts with the fix that recovers the biggest piece of it.

Get your Leak Number for €9

€9 now · €24.99 from [D29 DATE] · VAT included · instant access

€9 · one-email refund · 30 days

Stephen Ellul Founder, The Growth Bully · Malta

€9 · VAT included Get your Leak Number