The Growth Bully €27 · VAT included · 30-day guarantee
For Malta & EU business owners who pay for leads

You pay for leads. Half of them swear they never enquired.

They did enquire. Your reply landed nine hours later, after someone faster had already won them. That's a leak on the path from ad to paying customer, and it's rarely the only one.

The Lead Leak Audit System finds every place your enquiries leak, puts a euro figure on each leak, scores your lead flow out of 100, and hands you a fix order sorted by payback. One afternoon end to end. First leak found in 15 minutes, guaranteed, or your money back.

Get the system for €27

€27 · VAT included · instant access

First leak found in 15 minutes, or every cent back. 30 days.

Before I tell you anything else about what this is, let me ask you a few questions about your business.

First question: what do you run?

Kitchen fitters, estate agents, clinics, designers, restaurants. Same five decisions, different leaks.

Trades and home services 5 minutes

The callback window that wins the job. A lead fills your form at 10:14; the call back happens "when someone's free", hours later, and by then another outfit has answered and booked the visit. Winning trades attempt a call inside 5 minutes in business hours. Quote-to-won typically runs 30 to 50%, and same-week quotes with a scheduled follow-up sit at the top of that range. The typical biggest leak here isn't the ads. It's the reply.

Typical pattern, illustrative. Ranges from published industry benchmarks (some derived from adjacent categories), not promises. Your audit uses your numbers.

Second question: how long does a new enquiry sit before someone replies? If you just had to guess, this next part is for you.

The quiet dread of not knowing ends here. This is what you're holding at the end of one afternoon, built from your own numbers. If you're still guessing in six months, nothing about those numbers gets better on its own.

Last question: what would you change, if you could?

From "enquiries come in and vanish" to a priced, ordered fix plan.

You know how money drains out of your lead flow every month and you can't point to the stage doing the damage? This takes you through a simple three-pillar process: find every leak, price every leak, fix the biggest one first. It's the exact audit my agency charges €397 to run, rebuilt for you to run yourself, with eight worksheets inside doing the heavy lifting.

Pillar 1 · Find

The Leak Finder

You get the Leak Finder, the 15-minute triage plus four scored audits behind it, because you know how "my marketing isn't working" never tells you what to change. That vagueness is what keeps you paying for the same leaks month after month. With the Leak Finder you get a red, amber or green verdict on each of the five decisions every buyer makes, instead of staring at an ad account wondering which part is broken.

Make sense so far? You already know which stage you'd bet on. This confirms it or corrects it, in writing.

Pillar 2 · Price

The Leak Ledger

You get the Leak Ledger because you know how vague problems get postponed. A leak with no number on it waits forever, and the waiting is the most expensive line in your budget. With the Ledger, every leak gets a euro-per-month figure and your whole lead flow gets one Lead Leak Score out of 100. "I think we're losing money" becomes "this stage costs us €1,260 a month" (illustrative), and sentences like that get acted on.

Still with me? You said slow replies looked like the problem. This is the part that catches them and puts a number on the damage.

Pillar 3 · Fix

The 30-Day Fix Plan

You get the 30-Day Fix Plan, with twelve fix recipes and seven copy-paste AI prompts, because you know how a diagnosis without an order of attack turns into a list you never start. That's how audits die in drawers. With the plan, you make the biggest recovery first and ignore the rest until it's done, instead of tinkering with whatever looks easiest.

One fix at a time, biggest euro recovery first. Can you see what that does to your next 30 days? That's the whole point of the plan.

And you're not alone in it. Reply to any email in the system and I read it myself. There's an optional paid next step for owners who want expert eyes on their results; most buyers never take it, and the system is complete without it.

No mystery box

Here is exactly what lands in your inbox.

These are real pages from the actual workbook, not mockups. You work through scored worksheets, they feed the Leak Ledger, the Ledger feeds your 30-day plan. That's the machine.

  • 8 scored worksheets
  • 1 Leak Ledger + your Score /100
  • 1 30-day fix plan
  • 12 fix recipes
  • 7 AI prompts
  • 9 short videos
  • Notion system + fillable PDF
The method, on real accounts

This isn't theory. It's what we run for paying clients.

Every figure below is a verified result from a real client account, anonymised. No stock photos, no invented quotes. Reviews from buyers running the system themselves get added after launch, once they exist.

  • Retainer agency, not a course business
  • 20+ client accounts under management
  • 5.0 Google rating
  • Energy, insurance, hospitality, retail, food, home services, B2B
  • This audit runs before we touch a single campaign
Pending final approval ~10x
Malta pest-control account: roughly €1,000 in, about €10,000 back in the launch month, first sales tracked inside 24 hours.
Verified client result · anonymised
Pending final approval €0.16
Insurance client's average cost per click, against the €1 to €3 the sector normally pays. The audit found the waste before the budget did.
Verified client result · anonymised
Pending final approval €5.28
Malta solar and energy client: 1,305 leads at €5.28 blended cost per lead across a five-month run.
Verified client result · anonymised
Pending final approval 6.14x
Malta e-commerce retailer: return in the best month after a rebuild that started with an audit, not a budget increase.
Verified client result · anonymised
Pending final approval €0.07
Artisan bakery: cost per landing-page visit, first conversation to live campaign in nine days.
Verified client result · anonymised
Pending final approval 10.59%
Malta jeweller: Google Ads conversion rate against an industry average of 2 to 4%. The difference was the diagnosis pass before launch.
Verified client result · anonymised
Pending final approval 9.5%
Renewable energy company: landing pages converting at 9.5% on a 6.2% CTR, across a seven-month campaign serving 1.2 million impressions. The leak was the page, not the ads.
Verified client result · anonymised
Pending final approval €0.12
Malta hospitality brand: cost per link click, with the owner able to see exactly where the budget goes each month.
Verified client result · anonymised
Pending final approval 1 to 2 calls
B2B software client: sales cycle compressed from 3 to 4 months of chasing to 1 to 2 calls. The leak was in the follow-up, not the offer.
Verified client result · anonymised
Pending final approval 270%
Energy retailer's e-commerce campaign: return on investment, measured, not estimated.
Verified client result · anonymised

These are agency-client results and they prove the method. They are not product-buyer results; the founding cohort will provide those, and they'll be published here once they're real.

Buyer ratings and reviews (collected via Senja) will appear here after launch. Until real buyers have rated the system, this space stays empty on purpose.
The value check

If this finds the leaks you can't see, prices every one, and hands you the fix order, is that worth €27?

The outcome Know exactly where the money leaks

Every stage verdicted, every leak with a euro figure on it. No more guessing.

Why believe it The same method we run on 20+ real client accounts

This is our working audit, productised. Not a theory written for a launch.

How fast First leak in 15 minutes

Guaranteed, and it's the refund trigger. The full diagnosis takes one afternoon.

How much work One afternoon, or two sittings

Worksheets with scoring built in, plus AI prompts that do the heavy reading.

How owners usually find their leaksWhat it costs
Guessing and changing one thing at a timeMonths, plus the ad budget the leaks keep eating
An agency audit like ours, done for you€397
This system: the same method, you bring the labour€27

The Lead Leak Audit System finds every place your enquiries leak, puts a euro figure on each leak, scores your lead flow out of 100, and hands you a fix order sorted by payback. One afternoon end to end. First leak found in 15 minutes, guaranteed, or your money back.

Do you feel like this is what you've been looking for? Then here is the maths. Three real prices, three real dates, no games. Early buyers take the most on trust, so they pay the least. Every deadline is enforced in the checkout platform itself, and this page gets edited when each one passes.

Everything is included at every price: the full system, all updates, nothing held back. Earlier buyers just pay less.

Get the system for €27

VAT included. €47 from [D29 DATE]. Instant access. 30-day guarantee.

Fit check

Built for owners. Not for agencies.

This is for you if:

  • You run a real business: a trade or home-services outfit, an estate agency, a design studio, a clinic, a restaurant, an online shop
  • You spend real money on marketing, you suspect enquiries are leaking somewhere, and it's been that way longer than you'd like to admit
  • You want a diagnosis you can act on yourself or hand to whoever you hire next

Not for you if:

  • You're an agency or consultant. It's written for owners, in owner language
  • You're pre-revenue with nothing to audit yet
  • You want someone to fix the leaks for you. That's a service, not a €27 product

A note for the Malta owners: in a market this size, everyone knows everyone and referrals carry real weight. A leaking lead flow costs you twice here, the enquiry you paid for and the word of mouth that enquiry would have carried. The method works anywhere with euros; in Malta the leaks just echo louder.

Stephen Ellul, founder of The Growth Bully

Stephen Ellul

Malta agency, real client accounts, real payroll. I founded The Growth Bully, a retainer growth agency in Malta. This is the audit we run on live client accounts before touching a single campaign, and I'm the one reading the refund inbox.

linkedin.com/in/stephen-ellul

The 15-Minute Guarantee

If you've bought marketing PDFs that went nowhere, skepticism is the correct response. So this one carries the fastest refund trigger in marketing: run the 15-Minute Leak Finder. If it doesn't show you at least one leak you didn't already know about, email me within 30 days and you get every cent back. No questions, one email, and I'm the one reading it. The risk math: you risk 15 minutes. The leaks are costing you real money every month either way.

Early results from the founding cohort will be published here once they're real. No invented testimonials in the meantime.
Quick questions

Before you decide.

Why is it only €27?

Because it's launch. The standard price is €47, and that's what it costs from [D29 DATE] onwards, permanently. Early buyers take the most on trust, so they pay the least. And even €47 is a fraction of the €397 we charge to run this done-for-you, because here you bring the labour.

Is this really a pitch for your agency?

Partly, and I'd rather tell you than have you find out. The product is complete on its own: full diagnosis, euro costs, fix plan, nothing held back. There's an optional paid next step for people who want expert eyes on their results. Most buyers never take it, and you lose nothing by ignoring it.

Will this work for my industry?

The five decisions every buyer makes are the same in every industry. We've run this method on energy companies, insurers, bakeries, retailers and B2B services, and the framework held every time. If you spend money to get enquiries and some of those enquiries become customers, it's auditable.

How long does it take?

The Leak Finder takes 15 minutes and gives you your biggest leak. The full system, all five audits plus the Leak Ledger and your 30-Day Fix Plan, takes one focused afternoon. It's a working session, not a course you "get around to."

What if I don't run ads?

Still useful, with one caveat: seven of the eight modules apply to any lead flow, including organic and referral enquiries. Only the Traffic Leak Audit assumes you're paying for traffic somewhere.

What's the refund policy, exactly?

30 days, full refund, no questions. Anchored on the 15-minute promise: if the Leak Finder doesn't surface a leak you didn't know about, you shouldn't pay for the system. One email is all it takes.

The six-month question

If nothing changes, where is your marketing in six months? Same leaks. Six more months of paying for them.

The other road is one afternoon: a scored diagnosis, a euro figure on every leak, and a plan that starts with the biggest recovery.

Get the Lead Leak Audit System for €27

VAT included. €47 from [D29 DATE]. Instant access. 30-day no-questions money-back guarantee.

Stephen Ellul Founder, The Growth Bully · Malta

€27 · VAT included Get the system